ABOUT LAUREN BOURDREAUX

ABOUT LAUREN BOURDREAUX

Meet Lauren, the Senior Graphic Designer behind the scenes at a Dallas-based Real Estate Brokerage. With a keen eye for aesthetics and a passion for innovation, Lauren approaches each project with an open mind and unwavering focus. Believing that true creativity emerges from a blend of receptiveness and dedication, she consistently strives to push the boundaries of design. From sleek branding concepts to captivating visual narratives, Lauren's work embodies the perfect fusion of style and substance. Welcome to her world of dynamic design exploration.

Education

UNIVERSITY OF MISSISSIPPI
Bachelor of Arts
Attained a Bachelor of Arts from the University of Mississippi with a major in studio art focusing on graphic design and a minor in Journalism.

Areas of Expertise

Graphic Design
Art Direction
Branding
Publication Design
Print Design
Presentation Design
Social Media Design
Web Design

Experience | Real Estate

SENIOR GRAPHIC DESIGNER
Rogers Healy and Associates
November 2020 - Present

Enabled effective operations and leadership for the marketing team and self-managed the workload of residential, commercial, relocation, and property management divisions. Spearheaded projects to complete various tasks such as brand guidelines, listing materials, listing presentations, social media templates, and copy editing.

  • Promoted from Junior Graphic Designer to Senior Graphic Designer.

  • Contributed to the recruitment of 150+ new sales agents through strategic marketing, social media advertising, and brand awareness.

  • Created branding guidelines and templates for company-wide utilization and best practices.

  • Successfully executed home buyer's guide for REALTORS® to generate buyer clients.

  • Created and developed luxury marketing collateral to ensure quality, profitability, and effectiveness across print and digital landscapes.

  • Manages design assets and Creative Cloud Library to maintain quality control, organization processes, and uphold brand systems.

  • Provides oversight and design training to Marketing Associates in order to fulfill agent marketing requests.

Experience | Advertising

ACCOUNT EXECUTIVE / GRAPHIC DESIGNER
Commercial Ideas
September 2019 - November 2020

Managed four of the agency's largest accounts, and served as the primary liaison between agency staff, client marketing teams, and outsourced vendors. Defined client requirements and project parameters and guided teams in the development and delivery of campaign strategy and multimedia collateral. Adhere to budgets, oversaw account billing, and communicated updates to the client.

  • Worked directly with the client to establish project scope, interaction guidelines, and project timelines.

  • Provided competitive market analysis and proposed suggestions for the design and functionality of projects.

  • Collaborated with the marketing team on the creation of unique concepts that incorporated traditional and innovative strategies.

  • Strategized SEO/SEM campaigns across websites including blogs, email newsletters, ads, and promotions.

  • Performed front-end development for interactive web applications to improve functionality and user experience with WordPress website management, Square Space, Wix, and Go Daddy maintenance.

Email
Lmdoming41@gmail.com

Phone
(214) 808-1896