This client is one of the world's largest collectors of music memorabilia. Through this passion, he has formed relationships with influential people within the music world. He invites guests to come chat about music of all kinds and hopes to find a connection through music - which he believes is the only real thing people can agree on in this world.

The objective for the logo was to create a visual identity where music enthusiasts gather to admire their shared passion. With the client’s prominent role as a music memorabilia collector and influencer, the logo needed to embody a fun, funky, and expressive feel. Extensive research into music culture, including iconic symbols and design elements from various genres, laid the groundwork for the creative process. Drawing inspiration from retro music aesthetics, the final design incorporated vibrant colors, dynamic typography, and playful illustrations to evoke the lively spirit of music.

The outcome was a logo that successfully captured the brand’s essence: a vibrant and inviting space for music lovers to connect and share. Deliverables included various logo formats for digital and print use, along with brand guidelines to ensure visual consistency. Overall, the project showcased a harmonious blend of creativity and strategic thinking in crafting a visual identity that resonated with the target audience and reflected the platform's core values.